|
Abstract
| One of the La Crosse Area Convention & Visitors Bureau’s (LACVB’s) missions is to
develop marketing and advertising campaigns for businesses located within the La Crosse
area. A market survey was developed jointly by the LACVB and the University of
Wisconsin-La Crosse’s Recreation Management staff and students. Information for this report
comes from visitor responses to an insert card that was distributed in the 1998 Area Visitor &
Information Guide. This report provides information about visitors who came to the area, and
about those that made inquiries, but did not visit La Crosse. The LACVB and La Crosse
businesses will use the information from this survey report to: 1) improve the cost effectiveness
of future marketing efforts, 2) accurately select those market areas with the best market
potential, and 3) collectively enhance the tourist attractions and services that visitors describe
as important or very desirable.
An incentive was provided for those survey respondents who completed the survey. Their
names were entered in a drawing for an all expense paid weekend in La Crosse. The response
rate for this survey was low but still sufficient enough to provide useful information. A total
of 813 usable surveys were returned. Of those usable surveys, 64%, or 517 visitors, actually
visited La Crosse. Those who did visit were asked to answer a series of questions about their
visit. For an explanation of the survey methodology and the survey instrument employed in
this study, please refer to Appendix B and C. |
|
Use and reproduction restrictions
| This material may be protected by copyright law (e.g., Title 17, US Code). For more information about the University of Wisconsin-La Crosse Murphy Library's copyright, fair-use, and permissions policies, please see https://digitalcollections.uwlax.edu/. |
