Abstract
| Four years ago, the City of La Crosse, Wisconsin was awarded Silver Status as a bicycle friendly community by the League of American Bicyclists. As the renewal date of the status approaches, community leaders are concerned that new League guidelines combined with the lack of sufficient change in bicycle accommodations that have occurred in the past four years will result in the city either being downgraded, receiving Honorable Mention Status, or failing to be awarded any status at all. Focusing on the League of American Bicyclists’ five essential elements of engineering, education, encouragement, enforcement, and evaluation/planning, a plan was put before the local steering committee. Considerations included ties between the health benefits of bicycling, Safe Routes to School, the economic benefits of walkable and bicycle friendly retail areas, and the economic benefits businesses enjoy from having bicycle friendly policies for their employees. Following that meeting, plans to identify a police liaison, create a community resources website template for the city, and make strategic business connections were developed and executed. |
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